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case studies

NFT HACKATHON

Leading media company seeking to celebrate a company milestone, achieve organizational objectives in a gamified way while onboarding employees into web3.

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APPROACH

The solution included facilitation of a hackathon and development of an internal NFT collection concept. Starting with foundational context and understanding of key web3 terminology and concepts, we split the group in two: Creatives developed the NFT concept, while Developers coded through 22 smart contract and front-end challenges.

OUTCOME FIRST PHASE

  • Excitement about the upcoming milestone

 

  • Knowledge gained on the possibilities of web3 for their business​

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  • Developers learned new web3 coding skills and increased awareness of competencies required

WEB3 STRATEGY

Leading consumer brand seeking a Web3 Strategy to have  direct and more frequent consumer touchpoints.

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APPROACH

​The solution included a series of inspiration sessions and workshops to increase overall Web3 knowledge and identify a first initiative to start brand building in Web3.

OUTCOME FIRST PHASE

  • Increased the knowledge of technologies and concepts such as Metaverse, NFT, Blockchain, AR, VR and understand the opportunities for growth

 

  • Created a long list of potential web3 solutions to consumer needs that web2 could not fulfil

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  • Selected one idea to deep-dive into as a “toe in the water” initiative with a long-terms ‘meta-channel’ vision

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METAVERSE KEYNOTE

Leading global beverages brand seeking to deepen its understanding of the metaverse and inspiration from use cases in commercial, supply and support functions.

APPROACH

The solution included preparation meetings to pinpoint the company’s main challenges and develop innovative solutions in collaboration with technology partners and thought leaders in metaverse, gaming, advertising industries.

OUTCOME FIRST PHASE

  • Understanding, inspiration and enthusiasm among 100+ key employees for Web3 with a focus on the Metaverse

 

  • Vision of becoming an experience, decentral company

 

  • 6 innovative concepts with a #1 vote for ‘meta-channel’, gamifying influence of consumer circular behaviour

 

  • A set of specific critical challenges per department

BUYING & PRICING TOOL

​Global automotive distributor seeking to drive top-and bottom-line growth in the used car business with improved buying, sourcing and inventory management capabilities.

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APPROACH

The solution included developing global analytics tools for better data-driven decisions, based on insights in key business model dynamics and decision maker behavior.

OUTCOME FIRST PHASE

  • Created insight into used-car profitability drivers which broke conventional thinking and unconscious biases

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  • Engaged with local key stakeholders to prioritize analytics use cases and understand local ways of working of the thus far fragmented operating model

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  • Developed a harmonized set of functional requirements for tools in buying, sourcing and inventory management

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  • Captured requirements for the in-house tech teams to develop tooling and performed a full vendor market scan

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ADVERTISING REVENUE

A pharma retailer with 35k+ SKU and 25M active monthly online users seeking to increase advertising revenue on their mobile and desktop e-commerce website.

APPROACH

The solution included micro-segmenting client’s 1st party data, upgrading invaluable ad inventory and creating programmatic rules for geo targeting based on stock levels – all enabled by a 3rd party tech stack for selling repackaged audience and inventory to the highest bidders.

OUTCOME FIRST PHASE

  • 30% ad revenue uplift in first three months, 60% annual uplift expected

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  • From selling ad space to limited brands at a fixed price to auctioning, tapping into brands’ dynamic media budget

 

  • Hypertargetted advertising for interest, geo and product availability, full inventory sell-out and full ROAS reporting

 

  • Client and advertisers' teams onboarded to tech stack

TRANSFORMATION APPROACH USING EMOTIONS AS FACTS

Leading pension fund seeking to find effective, data-driven ways to communicate significant future changes required.

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APPROACH

The solution included a CEO and CHRO-endorsed survey, interviews and workshops to understand change readiness, how to unlock potential in people and processes, and develop a multi-year change approach.

OUTCOME FIRST PHASE

  • Insight into employees’ change readiness and personas for employee groups in need of tailored approaches

 

  • Deep insight into ways to increase employee fulfilment and capacity by solving for tensions across the organisation’s operating system including authority, meetings, workflow, information, and mastery

 

  • Multi-year change approach

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