Culture surveys ask a lot, but miss what actually predicts next year’s performance
- Bas Kemme

- 2 days ago
- 5 min read
Most culture surveys are long, well-intended, and professionally designed. They ask dozens of questions, produce heatmaps, and generate a familiar set of conclusions.
Then… not much changes.
The core problem is not measurement. It’s relevance. Too many surveys measure how people feel about “culture” in general, instead of measuring the small set of capabilities that actually predict whether your organization will perform next year, especially under uncertainty.
If you want a culture survey that is useful at enterprise level, focus it on three factors.
The three factors that matter most
1) Energized ownership
This is not about happiness. It is about whether people care, take responsibility, and apply discretionary effort toward outcomes, not just activity.
Why it predicts next year’s performance: organizations with energized ownership do not need constant pushing, policing, or heroic leadership to get things done. They move faster, recover faster, and waste less energy on excuses.
Counterpoint: energized ownership can exist in a “hero culture” that burns people out. A good survey should surface whether energy is sustainable, not just intense.
2) Enterprise problem-solving capability
Next year’s performance will not be determined by how well you execute last year’s plan. It will be determined by how quickly the organization spots real problems, frames them correctly, and solves them across boundaries.
This is the enterprise muscle that prevents two classic failures:
solving the wrong problem really efficiently
letting cross-functional issues rot because “it’s not my department”
If this capability is weak, teams default to politics, escalation, and blame. If it is strong, the organization can handle complexity without drama.
3) Customer-oriented adaptation and execution system
Customer focus is not a slogan. It is an operating system.
This factor is about whether the organization can reliably turn decisions into outcomes, and adapt quickly when customer reality changes. It combines three things that are often separated (and therefore fail):
customer truth (evidence, not opinions)
decision rights and speed (who decides, how fast)
execution cadence (follow-through and accountability)
Why it predicts next year’s performance: because it reduces decision latency, reduces rework, and keeps the organization aligned to external reality rather than internal comfort.
What to measure instead of “culture in general”: the lenses
Below are the lenses I use to translate those three factors into survey questions that are actionable. Each lens should be measured with a small number of behavioral statements. The goal is not a report, it’s a map to intervention.
Factor 1: Energized ownership
Lens 1, Meaning and contribution
Do people see how their work creates value, and do they feel they are contributing?
Example survey statements:
I understand how my work creates value for customers.
My work feels meaningful, beyond hitting internal targets.
I can point to outcomes I personally contributed to in the past 3 months.
Lens 2, Recognition and fairness
Do people get fuel and fairness, or do they feel invisible and politicized?
Example survey statements:
Good work is noticed and acknowledged quickly.
Feedback from my manager helps me improve.
Rewards and promotions are fair and based on contribution.
Credit for results is shared appropriately across teams.
Lens 3, Belonging and inclusion without tribalism
Do people feel part of the club, while still staying open and collaborative across teams?
Example survey statements:
I feel a strong sense of belonging in this organization.
Different perspectives are genuinely included in discussions.
People treat each other with respect, even under pressure.
We do not default to blaming other teams when things go wrong.
Factor 2: Enterprise problem-solving capability
Lens 4, Candor and early escalation
Can people speak up early, or do issues get hidden until they explode?
Example survey statements:
It is safe to raise bad news or risks early.
People surface problems before they become crises.
I can challenge assumptions without negative consequences.
We discuss uncertainties openly and constructively.
Lens 5, Problem framing and root-cause discipline
Do teams jump to solutions, or do they first agree on what the real problem is?
Example survey statements:
We align on the real problem before jumping to solutions.
We look for root causes, not just symptoms.
Decisions are based on evidence, not politics or seniority.
Cross-functional problems get cross-functional ownership.
Lens 6, Reconciliation of differences and committed execution
This is where high performance becomes visible. It measures whether differences between individuals, functions, and viewpoints are nourished and leveraged, not suppressed or weaponized. Reconciliation is not compromise. It is the discipline of taking opposing perspectives seriously, and integrating them into a stronger “best of both” outcome.
Example survey statements:
We actively seek out different viewpoints before making important decisions.
When perspectives differ, we work to reconcile them into a stronger “best of both,” not pick a side.
People are valued for what they see that others miss, even when it is inconvenient.
In disagreements, we separate the person from the idea, and stay curious rather than defensive.
When goals conflict, we make the tension explicit and look for a “through” solution that gets more of both.
After we reconcile and decide, we commit and execute, even if it was not my preferred option.
Factor 3: Customer-oriented adaptation and execution system
Lens 7, Customer truth and learning speed
Is customer reality present in daily decisions, and can the organization learn fast?
Example survey statements:
We regularly use direct customer evidence to set priorities.
Customer data beats internal opinions in decision-making.
We run small experiments to learn quickly.
We stop or pivot work quickly when evidence shows it is not delivering value.
Lens 8, Decision authority and decision speed
Do people know who decides what, and do decisions happen fast enough?
Example survey statements:
Decision rights are clear, I know who decides what.
Decisions are made at the lowest competent level.
Decisions are made fast enough to match the pace of our environment.
Escalations happen quickly when needed.
Lens 9, Execution cadence and follow-through
Do decisions reliably turn into outcomes, or do they fade away into busywork?
Example survey statements:
Meetings end with clear owners, actions, and deadlines.
We track commitments and follow up consistently.
Blockers are removed quickly once identified.
Priorities are stable enough to execute, but can change when evidence demands it.
How to use this in practice
A survey like this only matters if it leads to behavior change.
A simple operating rhythm that works:
Run the survey, keep it short, keep it behavioral.
Pick the 2–3 weakest lenses, do not boil the ocean.
Translate each weak lens into 2 or 3 operating changes (decision rights, meeting cadence, escalation rules, how trade-offs are made).
Re-check in 8–12 weeks with a short pulse on just those lenses.
If you do this well, the survey becomes a tool for traction, not a yearly ritual.




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