Reignite Entrepreneurship & Innovation

Entrepreneurship and innovation, by design.

Many leaders recognise that their organization has gradually become less entrepreneurial and less agile, despite the quality of its people. Internal alignment often outweighs customer focus and value creation, and work can start to consume energy rather than generate it.

We help organizations become entrepreneurial and innovative again by enabling autonomy and coherence at scale, and by sharing the knowledge required to do so. We take an integrated view of strategy, operating model, and culture, address what holds organisations back, and bring insights that change how work gets done. This is how customer focus, clarity, courage, and collaboration become visible in everyday choices and behaviours.

OUR APPROACH

Designing for autonomy and coherence at scale

Most organisations struggle because they are not designed to enable both. Sustained performance requires autonomy, ownership, and speed close to customers, combined with coherence, direction, and alignment at scale.

Everything we do is guided by four design criteria: customer focus, clarity, courage, and collaboration. These ensure that autonomy strengthens performance rather than fragmentation, and coherence provides direction rather than bureaucracy.

Integrated Strategy, Culture and Operating Model

Entrepreneurship and innovation don’t come from strategy decks or culture programs in isolation. They emerge when strategic choices, decision rights, ways of working, and leadership behaviours reinforce each other, when autonomous action and coherence co-exist.

We address what usually stays unspoken. Most organisations are slowed down by hidden tensions and unresolved trade-offs. We help leadership teams surface these barriers, and work through real dilemmas, because real leadership means turning contradictions into capability.

Insights that change how work gets done

Our work builds on top-tier strategy experience and leading thinking on innovation and disruption, combined with strong curiosity about human behaviour and new technologies that require and enable replacement of outdated management routines, to bring out the best in people and AI agents working together.

What really holds organisations back

Align on a clear growth strategy

In today’s disruptive age of AI, the challenge is sharper than ever. Extrapolating existing business models no longer works, cumbersome processes hold corporates back. Radical, daring change is needed, driven by unconventional thinking, balanced with the experience to mitigate risks and align leadership teams.

Whether you're aiming to double your business or regain relevance, having a solid, team-backed plan is essential. From a focused 4-hour session to a comprehensive 4-month process, we help you boost customer relevance, uncover growth opportunities, and craft a compelling narrative.

What you might need

Reshape your strategy by thinking future-back rather than today-forward.

A roadmap to becoming a data- and AI-driven company.
Facilitation to discuss strategic dilemma's in your upcoming management off-site.

Build a more innovative & entrepreneurial culture

Great strategies, processes, and AI tools are only part of the solution. True performance emerges when people have strong direction, drive, and dare—free from hidden barriers and deep-seated fears.

We eliminate outdated methods and apply new management practices grounded in organizational psychology, closing the gap between what science knows and what business does.

What you might need

Increase clockspeed, eliminate bureaucracy.
Leave old management practices such as budgeting behind.
Break culture challenges related to innovation, safety, other.

Embrace AI

AI has the power to transform your business by boosting productivity, eliminating human barriers to scale and learning, or even offering new customer value with entirely new business models.

But how do you address the customer's or internal pain points and achieve impact at scale, instead of just following the hype? Where do you start? With experience guiding over 200 professionals through this journey, we provide a clear path to AI adoption that delivers real results.

What you might need

Establish clear policies and protocols and learn how to practically apply AI in daily work.
Understand AI’s implications for your strategy and operating model.
Develop a strategic workforce plan and manage AI’s impact on culture.

Meet the founder

Bas Kemme

Bas Kemme is Founder of IntotheNXT and works with CEOs, leadership teams, and boards on renewing strategy, organisation, and culture to strengthen entrepreneurship and innovation at scale.

His work focuses on a central challenge facing many large organisations today: how to increase autonomy, ownership, and speed without losing coherence, alignment, and control. Bas approaches this as a design question, working across strategy, operating model, and culture to make entrepreneurship and innovation visible in everyday choices and behaviours.

Bas has a strong track record in international turnaround and transformation contexts. He combines experience from top-tier strategy consulting with hands-on leadership roles in technology start-ups. He studied Business Economics at Erasmus University Rotterdam and held senior roles at Booz Allen Hamilton, Innosight (founded by Harvard Professor Clayton Christensen), COFRA, and several technology ventures.

On culture change, Bas works closely with Fons Trompenaars, using dilemma-based approaches that turn cultural and business tensions into concrete leadership behaviour and organisational choices that lead to capability.