CASES - Deliver P&L impact

30% revenue uplift in three months

A pharma retailer with more than 35,000 SKUs and 25 million monthly online users wanted to increase advertising revenue across its e-commerce estate.

ScopePharma retail

Result30% uplift in 3 months

FocusRetail media revenue

What we did

01 · Identify the value pool

Focused on the commercial opportunity in audience, inventory and advertiser demand.

02 · Redesign the proposition

Micro-segmented first-party data, improved ad inventory and introduced rules for location and stock-aware targeting.

03 · Make it tradeable

Enabled auction-based selling through a third-party technology stack and onboarded client and advertiser teams.

Outcome

30% advertising-revenue uplift in the first three months.
A path to an expected 60% annual uplift.
A move from fixed-price space sales to auction-based demand.
Targeted advertising by interest, geography and product availability, with ROAS reporting.

Value creation moves faster when a specific opportunity has a named owner, commercial logic and the practical conditions to implement it.

What next

Is there a result your organisation needs to achieve?

We help leadership teams decide where to go, build the capabilities required to get there, and focus on business impact.